![]() ![]() Hartwall created a national holiday around the grapefruit gray-colored drink (“concrete water” as it’s sometimes referred to by Finns on Instagram) declaring the third Saturday in November “The Greyest Day of the Year” in Finland, meant to be toasted with an ice-cold long drink, of course. The Hartwall tastes a bit more sugary and the Long Drink skews a little more dry but neither has the juniper-y punch we expected from a gin drink. The contents of each 12-ounce sky blue can felt refreshing, effervescent, easy to drink, not-too-sweet, mildly citrus-y. Interesting-but how do they taste? We tried their domestically produced Long Drink alongside the Finnish import, Hartwall Original Long Drink, which is now also available in the US market. It’s a concept like “beer” or “soda” - you don’t ask the bartender to make those…The long drink category consists of drinks that are normally around 5.5% alc/vol., have a real liquor base, and are not made based on a cocktail recipe.” Long drink is not something you ask the bartender to make. Canned cocktails are replicas of the typical cocktail items you see people asking the bartenders to make such as gin & tonic, vodka soda, or a margarita. We asked Partanen and Taipale to explain the difference and they continued via email: “Hard seltzers are flavored water with a hint of fruitiness and a malt alcohol base. In Finland, long drink lives in its own category, completely separate from its well-known cousins the hard seltzer and the canned cocktail. Sweet, tart, and packed with flavor, it might just be the secret to Nordic happiness.According to Ere Partanen and Mikael Taipale, two of the Co-Founders of Long Drink, a US brand founded in 2018, “In Finland…we see long drinks being drunk by all ages and genders, in bottles, cans, and on draught, and people really drink it year-round on many occasions – bars, restaurants, weddings, after ski - or especially perfect after sauna.” Inspired by the national cocktail of Finland, our Bevy Long Drink blends citrus flavors with wild juniper berries for a refreshing new take on a Finnish classic. ![]() ![]() Long Drink remains one of the most popular and growing BevAlc categories in Finland today. The country was preparing for many visitors, and they needed a drink that could be easily served in crowded bars and restaurants.hence, the Long Drink was born. The Long Drink - or Lonkero as it is known in Finland- was first created when the Finnish government commissioned a cocktail for guests attending the 1952 Summer Olympics. Bevy is a unique cocktail inspired FMB that is designed for the younger, social drinker who is seeking the ultimate in flavor and refreshment. Long Drink is a popular and growing alcohol category in Finland today.īeer landscape is changing, younger shoppers are more impulsive and looking for new variety and flavors. This drink was first created when the Finnish government commissioned a cocktail for guests attending the 1952 Summer Olympics that could be easily served in crowded bars and restaurants. Long drink is a pre-mixed traditional citrus cocktail that is served throughout Finland. Sweet, tart and refreshingly packed with flavor, it’s Finland’s best kept secret! This sparkling citrus refresher is made from a delicious and easy-drinking blend of citrus flavors and wild juniper berries for a uniquely thirst-quenching beverage that’s perfect for any occasion. Introducing Bevy Long Drink, a new, refreshing beverage inspired by a traditional Finnish cocktail called the Long Drink. ![]()
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